Back in 2022, legendary rapper Drake signed a reported $100 million-a-year endorsement deal with the online crypto casino Stake. He spent several years promoting the casino before temporarily removing the casino’s highlights and website link from his Instagram at the end of last year, sparking speculation that the rapper may no longer be associated with the brand.
However, it’s now all but confirmed that the ‘Drake x Stake’ partnership is stronger than ever. And almost a half-decade into their partnership, Drake’s Stake earnings are said to be pushing close to half a billion dollars.
‘Oh My God’ Drake Hits Max Win of $30 Million on Stake in Shared Instagram Video
Every couple of months, Drake will head on over to Kick to host Stake-sponsored livestreams. He’s hosted a fair few of these over the years, famously once winning over $12 million from a single spin on roulette. Back in July of this year, Drake shared a video to Instagram, which appears to have been taken in one of his mansions, showing him celebrating around winning an alleged $30 million from a single slot spin.
Drake repeatedly screams in disbelief throughout the video and there are several other people in the house with him. The video quickly went viral and has since garnered over 462K likes, with one user commenting ‘Bro just won 30 M’s on a Monday.’
Whether Drake’s win was legitimate remains up in the air. Although it’s never been confirmed, Drake has previously been accused of using house money supplied by the Stake brand itself, but neither the rapper nor Stake have ever addressed this.
Stake itself has benefited massively from its association with Drake and is also widely appreciated by players, and many use promo codes to gain access to free coins and ‘Stake Cash’, the currency that Drake frequently gambles with.
Drake’s Stake Lawsuits
Drake has been publicly under fire for several years now due to his association with the gambling brand Stake, having been named in multiple different player-filed lawsuits alongside streamer Adin Ross. In these lawsuits, Drake is accused of deceptive marketing practices that have caused users to join the platform and lose money. The most recent lawsuit, filed in Missouri by Stake users, was moved from federal court into private arbitration following a judge’s ruling in August.
Stake and VGW, one of the other major sweepstakes casino operators, have also recently been targeted by New York AG Letitia James, who secured $8 million from VGW for unlawfully running online gambling platforms.
Drake, so far at least, remains unscathed by the wave of lawsuits to have hit Stake. The rapper appears to be sticking with Stake no matter what following the major crackdown on crypto and sweepstakes casinos in the US by state lawmakers, with a significant portion of his Instagram feed still dedicated to the brand. Drake has also removed all of his ‘Highlights’ from Instagram except the dedicated ‘Stake’ ones, where he showcases screenshots of some of his biggest gambling wins for his followers to see.
Kendrick Lamar Famously Accused Drake of Being a Gambling Addict
Drake, real name Aubrey Graham, remains loved by millions yet polarizing to some, and his explosive beef with former collaborator Kendrick Lamar is what many people think of when they hear his music now.
Kendrick Lamar, who had a decade of tension with Drake prior to 2024, accused ‘Drizzy’ of being a gambling addict in his diss track Meet the Grahams:
“I’m blamin’ you for all his gamblin’ addictions
Psychopath intuition, the man that like to play victim.”
Drake himself has publicly discussed his enjoyment of gambling and most recently placed some big bets on the 2026 World Cup, which were shared to his Instagram page.
Stake Remains a Huge Gambling Force in the US
The past few years have seen the Stake brand gradually position itself as one of the leading platforms for gambling in the US, rivalling the reach of FanDuel, BetMGM, and others.
In 2025 alone, Stake generated an estimated $4 billion+ in gross gaming revenue alone, officially making it one of the biggest online casinos in the world.
It has millions of reported worldwide users, too, many of whom joined the site off the back of Drake’s marketing influence, as well as that of big-name streamers like Adin Ross, who also regularly livestream themselves playing in the Stake casino.
