Serena Blackwood

Serena Blackwood discovered her love for fashion during her college years studying abroad in Milan, where she fell in love with the craftsmanship behind Italian luxury brands. After working as a buyer for several major retailers, she became disillusioned with the environmental impact of fast fashion and pivoted to champion sustainable alternatives. Now a certified personal stylist, Serena specializes in helping busy professionals build versatile, ethical wardrobes that transition flawlessly from boardroom to brunch while supporting fair trade practices.