Celebrities can impact what students wear
Celebrities live the life that many people can only dream of, but that does not stop some from trying to be as much like the rich and famous as possible.
Boulder stores are influenced by celebrities, magazines and Hollywood, and they have started selling the products of the rich and famous.
“The celebrity of the moment sets the trend,” Theresa Seiwald, 35, owner of Sole on the Hill said. “Girls want what Hollywood has.”
Sole sells accessories that are inspired by what celebrities have for a much lower price.
The store uses magazine clippings of celebrities carrying the same bags that the store offers to promote sales.
“I definitely notice an increase in sales in the bags that are next to the magazine clippings,” Seiwald said.
According to Beth Sparrow, the founder of the online magazine The VIP role, this technique is not only used at Sole. Savvy, on Pearl Street, also does this.
“The clothing companies give celebrities clothes in hopes that they will wear or carry what they give them, and then hopefully be photographed and published,” Erica Dahl, 25, owner of Savvy said. “Then, the clothing company sends a photocopied print of the magazine photo for the stores to place next to the items.”
The celebrity support is meant to increase sales of certain products, and on some students, it works.
“It definitely does influence me as much as I wish it didn’t,” Amanda Kudron, 18, a freshman English major said. “I look at the magazines and see what they say, and I look at what the celebrities wear and try to come up with my own look by rebelling a little.”
When shopping in stores with the magazine clippings, students say they make quick decisions.
“It depends on the celebrity,” Kudron said. “If I respect them, I would buy it right then and there. But if it was someone that I disrespect, like a purse that Britney Spears is carrying, I would not buy it and even tell my friends not to buy it.”
Contact Campus Press Staff Writer Zach Keller at john.keller@thecampuspress.com.
