Serena Blackwood discovered her love for fashion during her college years studying abroad in Milan, where she fell in love with the craftsmanship behind Italian luxury brands. After working as a buyer for several major retailers, she became disillusioned with the environmental impact of fast fashion and pivoted to champion sustainable alternatives. Now a certified personal stylist, Serena specializes in helping busy professionals build versatile, ethical wardrobes that transition flawlessly from boardroom to brunch while supporting fair trade practices.