In today’s fast-evolving iGaming landscape, Soft2Bet stands out as a company that merges technology, creativity, and responsibility to transform player engagement.
Under the leadership of Uri Poliavich, it has reimagined how gamification can drive both entertainment and business growth.
This article explores the company’s groundbreaking MEGA platform, its technological foundation, practices, and the vision guiding its expansion into new markets.
What is Soft2Bet?
Soft2Bet has established itself as one of the most innovative names in the iGaming sector.
With a focus on gamification and advanced platform technology, it delivers end-to-end gaming solutions that meet the needs of modern operators and players alike.
Dual Identity – B2B Provider and B2C Operator
Operating on two fronts, Soft2Bet acts as both a B2B technology partner and a B2C gaming operator.
As a B2B provider, it offers turnkey iGaming solutions that include platform development, player management, payment integration, and its award-winning MEGA gamification system, helping partners grow sustainably in regulated markets.
As a B2C operator, Soft2Bet manages a collection of localized brands built to engage different markets and player preferences.
Key brands include:
- Betinia – Denmark, Sweden
- Campobet – Denmark, Sweden
- Quickcasino – Sweden
- Don.ro – Romania
- Tooniebet – Ontario, Canada
Each brand delivers a distinct theme, localized content, and a curated selection of top-tier games that create engaging, region-specific experiences.
The Global Footprint
Soft2Bet operates under 19 licenses across 11 jurisdictions, a clear reflection of its strong regulatory foundation and commitment to responsible gaming.
The company’s growing presence in Denmark, Sweden, Romania, and Ontario underscores its ability to adapt to different legal frameworks while maintaining consistent quality and compliance.
The next phase of expansion includes entering the U.S. market, with licensing efforts already underway in New Jersey, further strengthening its international reach.
Core strengths that define Soft2Bet’s global operations:
- Regulatory credibility – Adheres to the highest international standards
- Localization expertise – Tailors content and operations to regional preferences
- Responsible gaming commitment – Prioritizes player safety and fair gameplay across all markets
The Vision Behind Soft2Bet
The company began with a clear mission: to redefine the iGaming world through technology, gamification, and responsible innovation.
From Startup to Global iGaming Powerhouse
Founded in 2016 by Uri Poliavich, Soft2Bet began as a bold idea to reshape online gaming through technology and gamification. Its early momentum came from a clear focus on innovation, responsible growth, and player engagement.
Headquartered inMalta and supported by a talented team of over 100 professionals, the company quickly moved from concept to international recognition.
Highlights of its journey:
- Founded in 2016 with a vision for smarter gaming
- Creator of the award-winning MEGA platform
- Proven success in regulated global markets
Uri Poliavich’s Leadership Philosophy
Uri Poliavich believes in innovation that serves both players and partners. His background in technology and gaming drives Soft2Bet’s future-focused approach, where every solution blends creativity with compliance.
His leadership centers on:
- Innovation: Building tech that enhances engagement
- Player-Centric Design: Creating fair, immersive experiences
- Sustainability: Growing responsibly through regulation and trust
Through this vision, Poliavich has positioned Soft2Bet as a modern iGaming leader, where technology, entertainment, and ethics work hand in hand.
The Birth of MEGA – Motivational Engineering Gaming Application
Introduced in 2023, Soft2Bet’s MEGA (Motivational Engineering Gaming Application) marks a turning point in how iGaming approaches player engagement.
Built to combine entertainment with measurable business impact, MEGA reflects the company’s commitment to innovation and sustainable growth.
A New Era of Gamification
MEGA redefines engagement by turning gameplay into a personalized, interactive experience. Instead of offering generic rewards, it creates an ecosystem where every action feels meaningful and rewarding.
Key features that set MEGA apart:
- Personalized rewards based on player activity and behavior
- Quests and progression systems that keep players motivated
- Avatars and city-building mechanics for deeper immersion
Unlike traditional tools, MEGA is a complete gamification solution, not just a software engine, allowing operators to deliver tailored experiences that boost retention and player satisfaction.
The Numbers That Prove It Works
The results of MEGA’s impact speak for themselves. Since its launch, operators using the platform have seen measurable improvements in both player behavior and overall performance.
Key performance metrics include:
- 4x increase in player screen time
- 65% boost in Net Gaming Revenue (NGR)
- 50% more deposits across integrated platforms
- 45% higher Average Revenue Per User (ARPU)
Real-world impact:
- Enhanced engagement through interactive gameplay
- Better retention from personalized progression systems
- Revenue growth for operators across markets
- Higher player satisfaction through tailored rewards
The Technology Powering MEGA
Behind every great gaming experience lies robust technology, and Soft2Bet’s MEGA platform is built on a foundation designed for flexibility, intelligence, and seamless integration.
How It Works Under the Hood
MEGA operates on a modular, API-driven architecture that allows it to integrate smoothly with both casino and sportsbook platforms. This structure enables operators to activate or modify gamification features without disrupting their core systems.
At its core, MEGA uses AI-powered player segmentation to deliver personalized rewards and intelligent bonus triggers. By analyzing behavior patterns, it helps operators craft experiences that resonate with specific audiences and encourage long-term engagement.
The system’s customizable gamification engines give partners the freedom to tailor experiences, from challenges to progression systems, ensuring every market and player base receives content that feels relevant and rewarding.
Frontend Customization and Platform Integration
The platform is supported by an advanced Player Account Management (PAM) system that connects all aspects of the user experience, from onboarding and payments to gameplay and rewards.
Through a single integration, operators gain access to a vast content library of over 12,500 games and 1 million live events each year, ensuring constant variety and engagement.
The platform also supports 20+ languages and 70+ payment methods, making it scalable and accessible for global partners.
This combination of flexibility, reach, and localization allows Soft2Bet to deliver a consistent, high-quality experience to both operators and players worldwide.
Responsible Gaming at the Core
Soft2Bet’s success is built not only on innovation but also on trust. The company integrates responsible gaming into every layer of its operations.
Safety, Transparency, and Player Protection
Responsible gaming is a fundamental part of Soft2Bet’s technology framework. Every system and process is designed to promote fair play and protect users at every step.
The company’s safeguards include:
- Dedicated compliance and fraud detection teams monitoring activity in real time
- AI-driven systems that identify and manage risky behavior
- Strict adherence to the highest international licensing and regulatory standards
By combining human expertise with intelligent technology, Soft2Bet ensures that entertainment always comes with accountability and care.
Going Beyond Compliance
Soft2Bet takes responsible gaming a step further by going beyond standard regulatory requirements. Its systems are designed not just to comply but to actively promote safer play through technology and proactive oversight.
Key measures include:
- Real-time behavioral analytics that track and respond to unusual activity
- Automated spending limits and player alerts to prevent excessive play
- Continuous auditing and risk assessment to maintain transparency and trust
Awards and Global Recognition
Soft2Bet’s innovative work has earned widespread recognition across the global iGaming community.
Industry Accolades
At the 2025 Global Gaming Awards EMEA, Soft2Bet secured three major wins, underscoring its growing influence and leadership in iGaming innovation:
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year – MEGA
Each award represents not only industry recognition but also a validation of the company’s mission to redefine engagement through gamified solutions.
What These Wins Mean for Gamers and Operators
For players, these achievements represent a more engaging, secure, and rewarding gaming experience. For operators, they highlight a proven technology partner with a record of driving measurable success.
Key takeaways from these wins:
- Innovation recognized: MEGA redefines engagement through gamified design.
- Trust reinforced: Industry awards validate reliability and compliance excellence.
- Growth accelerated: Operators gain confidence partnering with a globally awarded brand.
- Experience elevated: Players enjoy a safer, more personalized environment.
What’s Next for Soft2Bet and Uri Poliavich
Guided by Uri Poliavich’s forward-thinking leadership, the company continues to invest in technologies and strategies that shape the next phase of its global growth.
Expanding Horizons
Soft2Bet is preparing to enter new markets and introduce the next generation of interactive gaming technologies. Its expansion strategy focuses on deeper market integration and broader collaboration with industry partners.
Upcoming developments include:
- U.S. market entry, beginning with New Jersey, followed by wider North American expansion
- Next-gen AI and VR integrations to deliver more immersive player experiences
- Collaborative partnership models designed to accelerate innovation and share technological expertise
Uri Poliavich’s Continued Mission
At the core of Uri Poliavich’s leadership is a long-term vision to create a global ecosystem of connected gaming experiences that unites technology, entertainment, and responsibility.
He aims to inspire a new generation of innovators who see gaming not just as play, but as a platform for creativity, connection, and progress.
Under his guidance, Soft2Bet continues to evolve as a company that sets new benchmarks for integrity, innovation, and impact in the iGaming world.
Final Thoughts – The MEGA Revolution is Just Beginning
Soft2Bet’s rise reflects more than business success; it represents a shift in how technology and creativity shape the iGaming experience.
Through its MEGA platform, the company has redefined engagement, proving that innovation and responsibility can advance together.
By combining visionary leadership, cutting-edge technology, and a deep commitment to player protection, Soft2Bet continues to set new standards for excellence across global markets.
Its journey under Uri Poliavich is far from complete; the MEGA revolution is only getting started. Experience the MEGA difference at soft2bet.com
