MyStake Casino has announced a landmark partnership with Brazilian football icon Ronaldinho, appointing the legendary former Barcelona, AC Milan, and Brazil national team superstar as an official brand ambassador. The collaboration marks a significant milestone for the fast-growing gaming brand, combining global sporting influence with a renewed focus on corporate social responsibility.
Ronaldinho’s Role
As part of the ambassadorship, Ronaldinho will take an active role in MyStake’s public-facing initiatives, including live streaming selected games from the platform, engaging directly with fans, and participating in a series of charity-driven activities organized by the company.
MyStake has confirmed that Ronaldinho’s name, image, and influence will also be integrated into its broader CSR strategy—an area that has become increasingly central to the brand’s long- term vision in recent years.
Impact on Brazil
The timing of the partnership is particularly notable, as it follows MyStake’s successful acquisition of a local operating license in Brazil from the Secretariat of Prizes and Bets (SPA). With Brazil now one of the most strategically important regulated markets in the global gaming landscape, aligning with one of the country’s most celebrated cultural figures appears to be a natural step in strengthening MyStake’s local presence and brand credibility.
According to sources close to the company, the partnership also carries a strong personal dimension. MyStake’s CEO, Andres Markou, has previously spoken openly about Ronaldinho’s influence on his life and career. During a public appearance at SiGMA Rome 2025—where the two met for the first time—Markou described Ronaldinho as the footballer who first made him fall in love with the game, a passion that has remained unchanged ever since. Industry insiders note that the relationship between Markou and the Brazilian star continued to develop following that meeting, ultimately culminating in the ambassadorship agreement.
In addition to the Ronaldinho partnership, it is understood that MyStake is currently in negotiations with several other well-known Brazilian athletes and sports personalities. While no further names have been officially confirmed, company representatives have indicated that additional announcements are expected in the near future. These collaborations are also being developed within the framework of MyStake’s CSR program.
Charity & Goodwil
Importantly, MyStake has stated that funds raised through its upcoming series of charity events will be directed toward one of Brazil’s most respected charitable organizations—the Institutoda Criança (Children’s Institute) Fund of BrazilFoundation. The initiative aims to support long- term programs focused on improving the lives and well-being of children across the country, reinforcing MyStake’s intention to create measurable social impact alongside brand growth.
Final Thoughts
Beyond Brazil, the partnership is expected to resonate strongly in Europe as well. Given Ronaldinho’s enduring ties to FC Barcelona and his iconic status in the city, there is growing
speculation that he may attend the iGB Summit 2026 in Barcelona—an appearance that would undoubtedly draw significant attention from both the gaming and sports industries.
While the financial terms of the agreement have not been disclosed, the collaboration underscores MyStake’s ambition to position itself not only as a leading entertainment brand, but also as a company committed to social responsibility, cultural relevance, and long-term impact in regulated markets worldwide.
