- Las Vegas leads the nation with 1,096 monthly searches per 100,000 residents for local SEO services and “SEO near me” queries.
- Denver (second) and Omaha (third) follow with 725 and 644 monthly searches per 100,000 residents, respectively.
- El Paso reported the lowest search interest, with just 19 searches per 100,000 residents.
The study shows that Las Vegas recorded the highest per-capita demand for local SEO help of any major U.S. city.
The research conducted by digital marketing agency Digital Strike analyzed Google search activity across 50 large U.S. cities, focusing on 13 service-intent keywords such as “local SEO,” “local SEO services,” “SEO agency near me,” “SEO services near me,” and “SEO optimization near me.” Cities were ranked based on average monthly search volume per 100,000 residents.
Las Vegas, Nevada, ranks first with an average of 1,096 monthly searches per 100,000 residents, 473.8% higher than the national average of 191 searches per 100,000 residents. The city recorded 7,350 average monthly searches among its 2025 population of 670,352. Highly searched terms include “SEO near me,” “SEO services near me,” and “SEO agency near me.”
Denver, Colorado, ranks second with an average of 725 monthly searches per 100,000 residents, 279.6% higher than the national average of 191 searches per 100,000 residents. The city recorded 5,190 average monthly searches among its 2025 population of 715,891. Highly searched terms include “SEO near me,” “SEO services near me,” and “SEO company near me.”
Omaha, Nebraska, ranks third with an average of 644 monthly searches per 100,000 residents, 237.2% higher than the national average of 191 searches per 100,000 residents. The city recorded 3,070 average monthly searches among its 2025 population of 477,053. Popular keywords include “SEO near me,” “SEO company near me,” and “SEO services near me.”
Looking at the study, a spokesperson at Digital Strike commented:
“This data shows where agencies and in-house teams feel the most urgency to get found locally. Cities at the top aren’t just curious about SEO, they’re actively hunting for providers with ‘near me’ intent that converts to calls and contracts.
“These searches reflect a broader shift in 2025: businesses want proximity, speed, and proven local results. Markets leading this list signal immediate demand for audits, maps optimization, and service-area SEO.”
Colorado Springs, Colorado, ranks fourth with an average of 591 monthly searches per 100,000 residents, 209.4% higher than the national average of 191 searches per 100,000 residents. The city recorded 2,920 average monthly searches among its 2025 population of 494,219. Top queries include “local SEO,” “local SEO services,” and “SEO agency near me.”
Atlanta, Georgia, ranks fifth with an average of 515 monthly searches per 100,000 residents, 169.6% higher than the national average of 191 searches per 100,000 residents. The city recorded 2,670 average monthly searches among its 2025 population of 518,107. Commonly searched phrases include “SEO near me,” “SEO company near me,” and “SEO services near me.”
Memphis ranks sixth with 448 monthly searches per 100,000 residents, followed by Tampa (7th) at 440, Miami (8th) at 409, Washington (9th) at 364, and Austin (10th) at 219 average monthly searches per 100,000 residents.
Table for Extended Results:
| Top 10 U.S. Cities Most Interested in Local SEO Services, 2025 | ||
|---|---|---|
| U.S City | Searches per 100,000 Residents | Rank |
| Las Vegas | 1,096 | 1 |
| Denver | 725 | 2 |
| Omaha | 644 | 3 |
| Colorado Springs | 591 | 4 |
| Atlanta | 515 | 5 |
| Memphis | 448 | 6 |
| Tampa | 440 | 7 |
| Miami | 409 | 8 |
| Washington | 364 | 9 |
| Austin | 219 | 10 |
The study was conducted by Digital Strike, a digital marketing agency that delivers transparent, customized strategies to over 1,200 clients. With over 14 years of experience, they generate over 1.1 million leads annually through SEO, paid search, paid social, and programmatic advertising.
Methodology:
The study analyzed Google search activity across 50 large U.S. cities for 13 service-intent keywords: “local search engine optimization,” “local seo,” “local seo optimization,” “local seo services,” “localised seo,” “search engine optimization service near me,” “seo agency near me,” “seo company near me,” “seo firms near me,” “seo local seo,” “seo near me,” “seo optimization near me,” and “seo services near me.” Cities were ranked by average monthly search volume per 100,000 residents. National average benchmark: 191 searches per 100,000 residents.
Data Sources:
- Google Search Data → Google Keyword Planner
- Data Set →https://docs.google.com/spreadsheets/d/1Jec2o-x2yvRcV2MO08GwdikLeSk9inIGHz8eYDwNDtg/edit?gid=0#gid=0
- Study By →https://www.digitalstrike.com/
