Have you ever wanted something so badly, but you couldn’t get it because it was unavailable? You may even find out that you aren’t the only one having that problem but no one seems to do anything about it. This can be an annoying experience so much that you may want to go out of your way to become someone who brings it to yourself and everyone else around suffering the same fate.
This is the story with many social apps like Facebook, Instagram, Twitter, and others on the internet today. Someone wants something, finds out several other people want the same thing, and goes ahead to create an app that would meet specific, targeted demands. So, what do you do if you find yourself in this position? Well, this article is a guide on how to build a social app tailored to meet specific demands and ensuring that it is successful and well-performing.
What Are The Things to Consider?
Before you create an app, you need to understand that the easiest part is the development phase. Anyone can build a social app, but it takes a genius to design specifically what people want and can use perfectly without a technical-know. Usually, this involves endless hours of research, user feedback, and understanding the audience.
Without further ado, here are five factors to consider before building that software to meet specific needs.
Know Your Target Audience and UVP
Two important questions you must answer before building a social software are: “Who are your target audience?” and “What is the Unique Value Proposition the software offers?” If you can answer these questions, you are halfway into creating a successful software.
Knowing your target audience is a consequential part of development because these are the people that will use the application – you aren’t building it for bots. You need to conduct thorough research to identify interest groups, needs, and demographics. Let’s assume that you want to create a unique and social crypto casino site; you need to look at launching it in a location where cryptocurrencies and online gambling are accepted. You might also want to consider the number of gamblers in that area.
The next step is the Unique Value Proposition (UVP) which describes the gap that your social casino will fill. For example, most social casinos don’t allow players to link their social media profiles, allowing them to connect with other members. Your UVP, in this regard, is a social connection feature that allows for better interaction and community building. It will indeed make the gaming experience better for a lot of people.
Usually, the UVP is what separates one casino from another – you can stay ahead of your competitors with a brilliant feature, as long as your target audience embraces the idea.
Outline Core Features
After spending countless hours finding out your target audience and UVP, the part that follows is outlining your core features and functionality. There is nothing that wins people over more than being able to find out and understand what they would be gaining from installing a software. You must be able to sell the idea of simplicity to them first before anything else – anything complex only makes it difficult for them to accept the app. You must remember that you are creating the software to meet their demands and not just what you want alone.
So, in the case of a social BTC casino site, you can consider options such as content sharing, search and discovery, or a follow button that would connect users easily. Maybe sometimes later when the app becomes successful, you can slowly introduce other features that could possibly improve functionality.
Invest In Good Technology Stack
Generally, the quality of a good website or app rests on the technology stack which includes the front-end, back-end, database, and hosting. If you invest in a good one, you should have top-notch software for your users; however, a bad one only gives room for complexities. However, while you are in search of a good one, you should also go for one that meets your budget and offers excellent scalability.
Alternatively, if you find yourself within a limited budget, focusing actively on your app’s minimum viable product (MVP) won’t be a bad idea. You can use this to build an initial version and later improve it with complex features as time goes by.
Good UI/UX Design
When building a social app, all the user sees is the UI/UX design before understanding what it is all about. If you give out a bad design, you may be the only one using the software as soon as it launches. On the flip side, if you provide a visually appealing and intuitive design, you may retain many users on the first-day signup.
The entire concept of a UI/UX design isn’t to use enhanced graphics – in fact, something so simple could win people over. This means taking into consideration factors such as color scheme, graphics quality, navigation, and responsiveness. If this software becomes compatible with a wide range of devices and screen sizes, you may just have built the perfect social app for your audience.
Integrate Security and Privacy Features
One final thing you should also consider doing to ensure that users enjoy good use of your app is to integrate security and privacy features. Hardly will you find any top-line software unequipped with these features because they value customer safety and data protection. Your clients (or users) need to feel safe, knowing that whatever information they share or pass along on your software, it will remain confidential unless they authorize its exchange.
Some useful security and privacy features to add include multi-factor authentication, end-to-end encryption, and data privacy controls for information.
Conclusion
No one thinks creating an app is easy. You would have to consider several things to ensure that it meets targeted demands and remains successful over the years. Many popular mobile applications today were built based on these criteria; now, millions of people use them daily. So, as long as you know the people you want to sell this software to and provide the most essential features that would guarantee usability, you shouldn’t have a problem.
