DENVER, Colo., May 26, 2025 – Colorado’s median household income rose to $92,470 in 2024, outpacing the national figure by 18 %. Yet, in 2025, living expenses continue to surge: energy and utility costs in Colorado jumped by 11.4% year-over-year, while average rent in Denver rose above $2,100. Despite economic growth, many Centennial State families can’t afford a $400 surprise expense without borrowing. As county unemployment oscillates between 2.6 % and 7.6 %, budgets across the Front Range remain tight.
That’s where 1F Cash Advance comes in. Residents can request up to $500 online without a credit check in three quick steps. Approved borrowers get the money in as little as 24 hours and pay it back over six equal monthly installments instead of one big payday hit.
“We’ve seen a sharp increase in applications from working families who just need a short-term buffer to get through the month,” said Michael Lefler, financial author at 1F Cash Advance. “Our goal is to offer flexible, transparent emergency loans in Colorado that help people regain control without risking long-term debt.”
The process is built for speed and clarity: a short three‑step application, instant income check, and plain‑language loan terms that follow Colorado’s Deferred Deposit Loan Act. Whether it’s a sudden car repair on I‑70, a surprise dentist bill in Boulder, or higher winter heating costs in the High Country, 1F Cash Advance helps people handle life’s bumps without turning to overdrafts or high‑interest credit cards.
In 2024, 1F Cash Advance helped over 8,000 Coloradans secure quick, affordable payday loans through its two locations in the state — Denver and Boulder. Those loans totaled about $4.1 million and saved borrowers an estimated $310,000 in predatory interest and rollover fees compared with typical high‑cost alternatives.
“Our focus has been simple—respond fast, stay clear, and give people what they need,” said Elena Ross, regional manager of 1F Cash Advance in Colorado. “Whether someone’s dealing with an unexpected bill or needs to balance out their month, we’re here with a solution that works.”
Across both offices, the most common reason for borrowing wasn’t a major emergency—it was regular life. About two-thirds of clients needed support for housing, food, and transportation basics. Another 15% needed money for healthcare-related costs not covered by insurance. Vehicle maintenance, such as new tires or engine repairs, comprised roughly one in ten loans. According to internal tracking, an additional 3 % went toward insurance deductibles or registration fees.
As of early 2025, both offices continue to experience steady demand, with application rates increasing by 12 % compared to Q4 2024. (That’s 2,260 applications in Q1 2025 versus 2,020 the previous quarter.) In particular, the Boulder location saw a surge in requests during winter, as heating costs spiked and inflation pushed energy prices upward across the Rockies.
As expected by 1F Cash Advance, the demand for small loans is set to grow, driven by already noticeable economic trends in the state. One of the main concerns is energy costs: utility providers have warned about possible rate adjustments related to winter infrastructure expenses and changes in energy transmission.
National trade policy is adding pressure: since May 3, 2025, a 25 % tariff on imported auto parts and a 10 % duty on Chinese electronics have been in force, lifting the motor‑vehicle repair index 7.9 % year‑over‑year and adding roughly $4,000 to the price of an imported car—costs that land hardest on Colorado’s rural and suburban commuters who keep older vehicles running.
Another factor to watch: rising auto insurance premiums. With the average cost of full coverage in Colorado now about $2,600 per year—roughly 20 % above the national norm—drivers in the state may turn to small‑dollar loans more often for registration fees, minor repairs, or insurance deductibles.
“Borrowers are thinking more practically,” noted Thomas Greene, a loan advisor based in Denver. “They’re comparing options and choosing what fits their budget—not just what’s fast.”
A consistent approach is at the heart of the company’s growth—treating every applicant with transparency and respect. Loan terms are explained clearly, and fees are shown upfront. Every customer knows what to expect.
Many clients return not because they’re in trouble but because they had a positive first experience. In 2024, over 35% of approved borrowers in Colorado had used 1F Cash Advance before.
The company has also expanded its online services, allowing applicants to complete the entire process from home and often receive funds in less than 24 hours. This has proven especially helpful for residents living outside Denver or Boulder.
1F Cash Advance will use new educational materials to support financial wellness this year. These will include easy-to-read guides on debt planning, tools to help people track monthly budgets, and tips for comparing loan types.
“Lending is only part of what we do,” said Ross. “If someone leaves our store with more confidence in handling their money, we’ve done something right.”
“That confidence is directly tied to how well we communicate product terms, risks, and repayment scenarios,” added Michael Lefler. “People trust us because we don’t simplify reality—we explain it.”
As economic conditions evolve, 1F Cash Advance is committed to staying flexible, compliant with state regulations, and focused on practical help for real people. Whether it’s a first-time borrower or someone returning for a second loan, the company aims to deliver support that fits into people’s lives—not disrupts them.
About 1F Cash Advance: Fast, Transparent, Human
Founded in 2019 and based in Boulder, Colorado, 1F Cash Advance is a licensed lending service that helps Americans access fast, reliable payday loans online or in person. With over 80 locations nationwide and a user-friendly digital platform, the company has supported more than 140,000 people, including those with poor credit, through financial emergencies. Committed to transparency, innovation, and education, 1F Cash Advance combines advanced AI tools with real human support, making borrowing easier, safer, and more accessible.
Media Contacts
Mailing Address
1F Cash Advance, LLC
1942 Broadway St., STE 314C Boulder, CO 80302
Main Office Location
2770 Canyon Blvd, Boulder, CO 80302
info@1firstcashadvance.org
Phone: (720) 428-2247
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