The University of Colorado system is undergoing a process to unify all visual images and messages. CU’s student government is one of the many student groups participating in this measure.
University of Colorado’s President Bruce. D. Benson said in an e-mail by office manager of CUSG Cindy Cabrales, that all CU groups will be affected by the re-branding movement.
“We will no longer use alternate logos or sub-identities for schools, colleges, departments, programs or units,” Benson said in the e-mail.
Benson clarifies why CU is embarking on this initiative early in the letter.
“We have been engaged in a branding process to bring clarity, consistency and coordination to the way the university presents itself in our messages and visual communications,” Benson said in the e-mail.
Kelsey Rellas, a 18-year-old freshman psychology major, said she agrees with Benson’s reasoning.
“It’s definitely good that we stick with one logo for all because it can get confusing having a bunch of different ones,” Rellas said.
This switch will not occur until all equipment with the current CUSG logo is used, said Kristy Gustavson, CUSG’s public relations director.
“All cost centers are going to use their exhaustible materials, like office supplies, with the old logos on it, and when those materials run out, new materials will be used with the new logo,” Gustavson said.
Nicole Byrnes, an 18-year-old freshman pre-journalism major, said she supports the idea so long as students are not financially impacted by this change.
“I like the idea of one consistent logo but I don’t want to have to pay extra for it,” Byrnes said.
Once CUSG runs out of old material they will begin the rebranding process, but CU students will not be paying extra for it, Gustavson said.
“CUSG has not asked any of their cost centers to include any additions to their budget to account for the name change,” she said. “Basically what this means is, student fee dollars are not going to the name change.”
This process is not unique to CU Boulder, Gustavson said.
“This rebranding has to do with all University of Colorado campuses (Boulder, Denver, Colorado Springs, etc.),” Gustavson said.
Benson does not have an estimated time for the re-branding process to be completed by, viewing this initiative as a long-term goal.
“While we will work to implement the brand as soon as possible, doing so will be a process, not an event,” he said in an e-mail.
Byrnes said she is excited for all the logos to match though for the sake of school events.
“It will be nice to have one logo we can represent at school games,” she said. “That way we can all look unified with our school spirit.”
Contact CU Independent Staff Writer Rachel Hersch at Rachel.hersch@colorado.edu.