All-natural remedy to be sold statewide
CU alumnus Robert Scholl is helping to cure more than the morning hangover.
Scholl created “The Cure,” an all-natural hangover remedy also referred to as “the after drinking drink.”
Scholl, 26, is a typical earth-friendly Boulderite who rides an electric scooter and actively supports the environment. The first $8,000 of profit from “The Cure” was given to The Nature Conservancy, an organization dedicated to the protection of ecologically important areas around the world.
He gave another $1,000 dollars to the American Cancer Society and hopes to set an example for other corporations.
“If our product becomes popular nationwide and we can compete with other companies, they would have no choice but to do the same and contribute part of their profits to a good cause,” Scholl said.
“The Cure” was initially sold at Liquor Mart for $1.49 per package, which makes one drink. By the end of September, the product will reach 800 liquor stores across Colorado at the price of $2.99 each.
Scholl is most proud of the nature of the orange powder comprising his remedy.
“It’s nothing like all of those caffeinated energy drinks,” he said. “This stuff is actually good for you.”
The ingredients in “The Cure” include vitamins, minerals and electrolytes. Scholl said it hydrates the body and replaces nutrients lost during alcohol consumption.
But the Food and Drug Administration has not evaluated the product.
Christine Nevin-Woods is director of the Pueblo City and County Health Department. She said there may be better alternatives to “The Cure.”
“The B6 in the product might be beneficial, but it is far better that a person not get to the point that they need a hangover remedy, than to invest in one,” Nevin-Woods said.
During his time at CU, Scholl worked closely with his sister, a biochemistry major, to come up with a cure for the headaches, nausea and upset stomach commonly associated with a hangover.
They worked out of their house and occasionally used CU labs during the process. Combinations of vitamins, minerals, milk, thistle and beetroot, were tried to find the perfect balance to treat hangovers.
Contact Campus Press staff writer Sarah Ruybalid at sarah.ruybalid@colorado.edu
