Apple, Starbucks forge partnership, peddle tunes to in-store customers
Waiting in line for a triple-shot espresso, a foot-tapping song starts to play.
Thanks to Apple and their partnership with Starbucks, anyone can just whip out an iPod touch, iPhone or laptop, click on the Starbucks link and check out the tunes playing on the “now playing” list.
Customers can find the song on the list, preview and buy it before taking a sip of that coffee.
According to the Apple Web site, Starbucks and Apple plan to have most of the major metropolitan areas providing the service by the end of 2008.
A date has not been set for when this feature will be available in the Boulder area, but Denver will be one of the areas covered by the end of 2008.
Starbucks is celebrating the partnership by giving away a free song of the day to 1.5 million people every day. The promotion will last from Oct. 2 through Nov. 7 at more than 10,000 Starbucks locations.
The Twenty Ninth Street Mall Starbucks receives 100 cards a day for distribution.
The Starbucks connection, on the iPod touch and iPhone, also includes special Starbucks music collections for customers to browse.
“Telling you what tracks are playing is definitely a good idea,” said Charlotte Moran, 21, anthropology major.
Contact Campus Press Staff Writer Zach Keller at zach.keller@thecampuspress.com
